Your Bigcommerce Developers Would like You to Know These Things

Many eCommerce website owners feel the need to pick their developers’ brain. We understand your desire and have compiled a list of 8 things that your BigCommerce development team expects you to know.  The knowledge of these will hold you in good stead to grow your business further.

Data over Logic:  There are times when you make a change request to your BigCommerce developer.  Is that proposed change a sure-shot key to your business growth?  In other words, your BigCommerce developer would like you to have a functional understanding of Google Analytics’ Metrics.  This will help you better comprehend your website; which products are generating the returns for you and which ones are a burden on the website. We get clients talking to us about User Experience improvement and best practices for the same. However, data based decision making is the key as user experience is no general principle but a customized solution to meet your users’ needs.

Think of Content as an Asset:  Think of general business logic.  What is one of the best ways of growing your business?  It is to invest in assets that will pay off. The same applies to your online business too.  For your website, it is your content that needs to be invested in. This includes having compelling copy and enticing product photos.  These 2 can be the key to getting your customers’ buy-in. If you provide great content to your BigCommerce developers, they will turn that into a successful website.

Size Does Matter: When it comes to images and product photos, most people think that bigger is better.  However, you need to realize that bigger images adversely affect your website speed and thus your search engine rankings.  This, however, is the Achilles’ Heal for most merchants. Our developers frequently receive large images. Another problem is clients putting text right on top of the image file.  This again hurts your SEO. You would instead be requested to provide your text to the developer who can place it as an image headline at a position where Google robots will read it and consider it positively.

Speed Affects Experience:  Did you know that most of your customers expect your website to load in 2 if not 1 second?  If your website takes any longer, your rate of abandonment increases. That is why our BigCommerce development team is extremely focused on page speed.  However, the story doesn’t end with the completion of the development work.  We want the clients to look at the bigger picture. Everything you will do to your site in the future will affect your page speed.  As an example, if you decide to install a Chatbot; that will reduce your page speed too. Therefore, it is highly advisable to work with a good development team that can help you reduce the effect of website amendments on its page speed.

Checkout Abandonment: Have you had instances when customers have dropped out at the time of checkout?  There are many websites who see as much as 60% checkout abandonment. This brings us to the importance of optimizing your checkout page.  At DIT Interactive, we are very keen on making the checkout user friendly and have created a single page, easy-to-decipher checkout process to encourage the users to complete their transaction.

Knowledge About Your eCommerce Platform: How long have you been with BigCommerce?  Many of our clients have been with their current eCommerce platforms for years, but know very little about it.  However, knowledge about the various native features and functionalities of your eCommerce platform is pertinent.  With proper knowledge, you will be able to draft your requirement better and that will ultimately benefit your business interests.

Mobile is the Future: Change is the only constant, they say.  That is valid for your website as well. In today’s day and age, more than half of your search traffic is coming through mobile devices.  Despite this, many merchants still have a clumsy mobile experience. Not only does this mean that you lose out on your site’s user experience but your search ratings get hit too.  Some of the people we meet tell us that they optimized for mobile a few years ago. However, you need to remember that change is the only constant. You need to stay abreast with the new technology and changes that come about with it.

We are a Team: For some reasons, clients tend to think developers are only interested in coding, but don’t think about making the website look good.  That is actually not the case. Think of us as your team. We want to generate superlative end results. However, reasonability is what we consider. If your graphics are compromising the user experiencing or your website’s page speed, we need to advise you to skip that.

If you need to know more about the development process or are looking for a highly experienced and adroit BigCommerce development company, you can contact us.

How Can Wordpress Help to Improve Your Website Development

We are a WordPress development company, and we are in absolute love with the tool.
It is loaded with features, and at the same time it is not difficult for professionals or even beginners to use. Additionally, WordPress is open source and that makes it cost effective for you. Most small and medium sized businesses have a budget constraint, and therefore this cost effectiveness can go a long way.  It is because of these reasons that a WordPress web developer would not even consider WordPress for blogs, but even for content management systems and feature-rich websites.
All of this development can be used while just using a web browser. That is the power of WordPress.

Here are some of the benefits of using WordPress for website designing & development:

Cost Effective:  We mentioned this upfront as well.  Wordpress is completely free and readily available for use.  That means that your cost of the website project drops significantly. The money that is saved can be directed towards marketing your website or using it for business operations.

Updates:  The world of technology is moving very briskly.  This means that your new version of a software system will be outdated in a few months’ time. That is an extremely scary proposition.
With WordPress, though, the upgrades are constant and you can download them without a hassle.  There are multiple web developing minds that are working on continuously upgrading and evolving the system.  For you to be able to have an access to the latest version of the software means that you have all the latest tools & features at your disposal.

SEO Friendly:  Search Engine Optimization is an extremely important element of marketing for businesses. When your target audience searches for a certain term on search engine, you want your website link to come up on top.  Efforts need to be put in by specialists to get this done. However, the good news is that WordPress is optimized for search engines.  This means that you don’t have to spend the extra effort in making your website search engine ready; it already is that way.

Social Media: Another feature of WordPress is the various social media tools that come connected with your website.  You can link them to your Social Media and start marketing from there. Social media marketing is becoming big in the modern time, and this tool available with WordPress will go a long way.

Community Building: WordPress has brought together a large and dedicated community of users and developers.  These are people with technical and non-technical backgrounds who are working tirelessly to make WordPress the tool of choice. Their work helps make WordPress better with the passage of time.  The better that WordPress gets, the more options that you will have with you.

Easy to use Software:  The tool is very easy to use. Wordpress isn’t complicated. Designing, therefore, is easy for even a non-technical person.  However, if you need customized designs and options; you will have to engage a professional WordPress theme developer. 

Customization:  Finally, WordPress lets you completely customize the theme to suit your business requirements.  If you are with a professional WordPress theme developer, they will generate a theme for your business that suits your specific needs.

So, these are some of the benefits of using WordPress for website designing & development.  If you are looking for a WordPress website developer, you can contact us

Instagram Has Launched Shoppable Posts for Bigcommerce Retailers

We are a Bigcommerce development company, and know for a fact that various social media platforms are exploring the great opportunity that online retail provides.  By selling products on social media, online merchants get a larger audience to work with. On the other hand, social media platforms get to create an additional revenue stream for their business. One of the best examples of the same is Instagram’s shoppable posts program. Businesses in USA that use Bigcommerce will now have access to the same.  This program can transform the way in which online businesses sold products and services on social media. We are a team of Bigcommerce developers and designers.  Being in the field, we believe that this new approach is going to be a big hit in the industry.

More about Instagram Shoppable Posts

Instagram doesn’t allow clickable links in post captions. Therefore, such shoppable tags are quick and easy in helping you attract more people to your online store. Before this option was launched, people had to rely on 3rd party services.  However, it is a much convenient option to do it all from the same platform.  Therefore, Instagram Shoppable posts carry significant importance to Bigcommerce merchants and the entire industry of Bigcommerce design and Bigcommerce development. 

Access to Analytics:

We are currently living in the world of knowledge and data. Such data is driving many business decisions.  Moreover, it is also important for online merchants. Those Bigcommerce retailers that take advantage of Instagram’s shoppable posts will get analytics from this photo-sharing social media service. 

Here are the things that businesses will be able to access:

How many people viewed product information
How many people clicked on the link through to the product page
These are both extremely important stats. The first one talks about the efficacy of the platform and its reach.  If the platform is being used efficiently, you should be able to get a large reach for your products. Moreover, this reach can also relate to how appealing your advertisement is. Only if the post is appealing and interesting would people stop by and look. 

On the other hand, the click-through rate will tell you if you are providing the right information with your products. If someone has stopped by to look, you will hope that they will also click on the product link to gather more information. If there is a situation where you are getting views but not click throughs, you will need to question your content and whether you are targeting the right audience.

What is Instagram’s Benefit?

So, how would Instagram benefit with this new service?  There are 3 major benefits that Instagram will receive by the launch of this service:

Monetizing:  The first is the additional revenue stream that Instagram can add.  There is news that Instagram would not take a cut of the purchase amount.  Instead, Instagram has devised another strategy.  To be able to display such shoppable posts in those users’ feeds that are not followed by the business, these business accounts will need to pay a fixed amount.

More Advertisers:  Because of the uniqueness of this service, Instagram will get more advertisers.  The effects of the same are already visible.

More Time:  Finally, this is a subtle benefit to Instagram for launching the service.  Because of these engaging posts, users will find another reason to spend more time on Instagram. The social media platform will be able to get a larger share of the users’ time.

This was a basic overview of Instagram Shoppable posts.  If you need a Bigcommerce developer or an entire team, we can help you with affordable and high-quality service.  Contact us today via phone or email.

If you want to set-up an online business, Shopify is one of the best platforms to consider.  At DIT Interactive, we work with various platforms and we have certified shopify web designers and shopify web developers team for our customers. By this virtue, we understand that Shopify is a robust system, and that reflects in the fact that it powers over 500,000 online stores. Merchants and shopify website designers alike love the ease of use, array of features, and customization options available with this platform. However, there are various new features & functionalities that shopify has added lately.  By making use of these great features, you will be able to further enhance your online presence and increase your chances of garnering higher sales revenue.

Here’s a quick wrap-up of some of these new features:

New Developer Tools:  A total of four new APIs have been created for developers. These include APIs for marketing events, reporting, resource feedback, and draft orders. This will help merchants gather insights into marketing efforts. They will be able to know which products/services are selling and which ones aren’t moving. This way, merchants will be able to make informed product decisions.

Multi Location Inventory: One of the biggest pains for merchants is the management of inventory across multiple locations. Shopify is expected to launch its multi-location inventory system this year.  This would mean that merchants can have a single Shopify account, and be able to manage inventory from different locations. It will be a complete changeover of the existing inventory management system.  Bulk order fulfilling will be much simpler now.

Custom Storefronts: Shopify can be seamlessly integrated into any platform for selling your products or services online. This could include in-game mobile purchases, listing your products on websites, desktop aps, mobile apps, etc. A new storefront API has been developed which will help developers assist online merchants in creating a Shopify custom design and buying experience that is standard across different sales avenues.

Multiple Sales Channels: Shopify is already actively engaged with multiple sales channels. You can sell your products across such platforms as Facebook, Pinterest, and Wanelo. However, 3 more platforms have recently been appended to the system. These include Kik, Buzzfeed, and Wish. These 3 platforms will bring new audiences to your products and services, and help you grow your business.

Improved Discounts: The new API for price-rules makes it easier to build as well as manage discounts. With the help of this new API, more sophisticated discount rules can be created. Plus, there are 2 new price rules that can be used – Discount Code Creation and Free Shipping.

New Theme Settings:  The theme editor interface has been updated to make it more customization and functional. Shopify developers can add their own HTMl code without worrying about the breach of the templated theme’s UI. Moreover, images can be directly uploaded and alt text can be edited. Finally, there are over 150 complimentary fonts that can be implemented.

Shopify Polaris: This Ecommerce platform has come up with a complete revamp of its admin interface’s appeal for mobile as well as desktop. Moreover, the UX language has also been updated into a new design system called Polaris. The beauty of this new system is that it is feature-rich.  Moreover, not only can it be used internally; it can also be used externally to create user interfaces for applications that assimilate with Shopify API.

New Chip & Swipe Reader: The beauty of Shopify is that it encourages selling of products and services from anywhere. The launch of its new chip & swipe reader is a case in point. Payments can now be accepted on smart phones and tablets. It is going to take personal selling to the next level.

Have we missed any important change? Write to us in the comments section. hire certified shopify development partner base company for your store. you can contact us via email or phone.